Ad Tech

Maximize value with programmatic

Real-time bidding, Complex integrations, Reporting and Optimization

AdTech Solutions

One of the most dynamic and exciting industries today, AdTech companies are leaders in Big Data and sophisticated technologies. Thumbtack’s extensive portfolio of high-scale application development projects makes it a leader in the AdTech space.

Thumbtack Technology has been working with leading companies, providing solutions dealing with low-latency ad serving, Big Data visualization, high-load computing, machine-learning bidding strategies, and fraud detection.

Real-World Problems

Some of the real-world AdTech problems resolved by Thumbtack include:

Profile Matching

When handling ad requests, even a few milliseconds make all the difference. Thumbtack has built low-latency data enrichment processes which allow businesses to increase yield, whether the customer uses CPM, CPC, CPA, or a combination of them. Thumbtack has close partnerships with database vendors such as Aerospike and Couchbase and has architected solutions to process hundreds of thousands of matches per second.

Real-Time Bidding

Our performance engineers are experts in building fault-tolerant systems that can handle billions of transactions per day, using a variety of programmatic strategies. Our systems have integrated with a wide array of ad networks and exchanges (such as Yandex, Google, AppNexus, etc.).

Classification and Segmentation Algorithms

Our data science team uses a variety of classification algorithms to apply taxonomies to URLs and to group users into segments. These systems use Map-Reduce (Hadoop or otherwise) and are built on top of large data stores such as HBase. We have also implemented high-throughput data analysis pipelines and continuous machine learning processes for Data Management Platforms.

Polyglot Persistence

Synchronization between transactional relational databases (for campaign managment) and key-value NoSQL databases (to handle operational load) is done in a coherent and fault-tolerant way.

Reporting and Data Visualization

Analytical reporting combines technologies such as an event processing bus with analytical storage (e.g., Vertica) and key-value storage to achieve fast and robust report generation and presentation.

Anomaly Detection

Systems which analyze high-throughput traffic, and alerts about suspicious behavior or changes in traffic patterns.

Contact Us

Find out how we can work with you on acheiving your AdTech goals and get in touch.